Science Health and Wellness Free Essays

Associate Level Material Six Dimensions of Health Worksheet Part 1 For each of the following six dimensions of health, list at least one characteristic, activity, belief, or attitude that reflects that dimension in your life. Provide a brief explanation with each example. Refer to Ch. We will write a custom essay sample on Science Health and Wellness or any similar topic only for you Order Now 1 in the text for explanations of these dimensions. Physical health: Gaining weight so you need to exercise. Being out of shape hurts your heart and bones. Taking care of yourself and exercising helps the heart also. Social health: Interacting with others friends etc will help you ease your mind and take some street off yourself for example you are having issues in your relationship with your boyfriend talking to a friend will ease the stress and help you not do something and or help you take care of yourself. Intellectual health: Learning new things and expanding your mind is a real good thing. As you learn new thing you can take care of yourself and you also keep your mind flowing instead of just stuck in one situation. Environmental health: Getting out of the house and not stuck doing nothing which will also give you exercise is very healthy just like the sun gives your body some vitamins which is also healthy. Emotional health: is important because if you don’t have good emotional health you can do something harmful to yourself like suicide or even something harmful towards others. Spiritual health: In believing in something such as god or something like that is always good. In believing in something it gives you a positive outlook in things and helps you cope with things. Part 2 In approximately 125 to 200 words, describe health and wellness in your own words using the ideas and concepts for each of the six dimensions of health. I believe that each one of these is very important. I listed things in the things above which to me are important. First Physical wellness is important cause if you don’t keep your body healthy you’re going to get yourself very sick or worst. You damage yourself each and every day when you don’t do something for your body like exercise. Social wellness is interacting with friends and associating yourself with others which helps you get your feelings out and helps that you are not alone which also is connected into emotional health. A lot of people that has bad emotional issues can hurt them and or hurt others which then can also tie into intellectual health. If you learn and expand yourself with new things you can also help yourself be positive and teach yourself new things. There is also spiritual health which will help you believe in something other then what is around you like going to church or whatever your religion shall be. It helps you clear . your mind and gives you a positive boost you might needs. Environmental health helps you get out of the house so you’re not stuck and get involved in things. How to cite Science Health and Wellness, Papers

Market Analysis Of Aldi Retail Industry - Myassignmenthelp.Com

Question: Discuss about the Market Analysis Of Aldi Retail Industry. Answer: Introduction: Australian grocery buyers have spent over $90bn in the supermarkets in the year ending March 2017. This business is expected to grow manifolds owing to increasing population, higher number and accessibility of stores across the country and a growing efficiency of these stores. The increasing population leads to an increase in demand, higher number of stores create more brand awareness, higher accessibility of the stores lead to brand visibility and growing efficiency of the stores lead to ease of shopping experience. In this food and retail industry, Aldi supermarkets are a leading name with over 13.2% market share that continues to grow. They have over 10,000 stores in 18 countries across the globe. It faces severe competition from Coles and Woolworths which are well established names since early 1900s. Aldi provides employment opportunities to various Australians and consistently puts efforts in supporting Australian farmers by procuring supply directly from them (Aldi, 2017). Marketing becomes an essential part for any firm to establish its presence in the country, especially in the face of increasing demand and competition. Right marketing can decide the image of the brand that people hold in their minds and what is there perception of the brand. This article throws light upon the marketing strategies used by Aldi Australia and strategies recommended for the coming years. Background of the company: Established in 1916, Aldi supermarket chain is one of the leading discount stores based out of Germany. Aldi is a common brand for two global supermarkets Aldi Sud and Aldi Nord both respectively owned by two brothers. Started as a single grocery store in Essen, this distinction between the two brands came about in 1962 and they have been legally separated since 1966. The brand currently operates over 10000 stores in 18 countries across the globe. Aldi Australia was created to fill the void in the discount supermarket business that was created by closure of Franklins. The first store was inaugurated in 2001 in the heart of the country, Sydney. Since then, the conglomerate has shown a steady grasp of 13.2% on the Australian market (Roy Morgan Research, 2017). Aldi has positioned itself as a low cost store that offers consumers good quality products. This positioning strategy has helped Aldi gain customers and establish themselves as a successful and well-known brand in Australia. Aldi brand was founded by Brothers Karl and Theo Albrecht in 1946 as a small grocery store outside their house, however the firm was remodeled from a shop run by their mother in the local area to a showroom with efficient operations and procurement strategies in place. Both the brothers had a good show running until 1960, post which they parted ways over not being able to reach a consensus on the idea of selling cigarettes. The Nature of Aldis Marketing Strategy Brand ownership Aldi supermarkets believe in private branding and hence they own most of the brands that they sell. However for certain items, they sell other organizations brands but that number is strictly capped to two brands per product line. By placing as much as 90% of items under the private label, ALDI removes the middleman and hence is able to pass those savings to the consumer (Business Insider, 2015). In order to maintain the quality as high as those of private brands, Aldi asks of its suppliers to sign extremely grueling ethical sourcing lineups and auditing regimes (The Australian, 2017). This has led to increased loyalty of Aldi customers as they get the good quality products at a lesser price. This has also helped in overall raising of the industry standards as other supermarkets have followed suits and ensured their quality remains high in order to remain competitive. Unmatchable speed Aldi has effectively understood the time crunch faced by Australian citizens. Most of the time mom and pop shops earn their business from clients who do not wish to visit the supermarket just to buy a small number of products (NBC News, 2004). Aldi claims that the entire process between the customer entering the supermarket and leaving after making payment is 40% quicker than its rivals (The Sun, 2017). At present, the supermarket checkouts run with an industry leading efficiency. Aldi products often have multiple barcodes to speed up the checkout process. Long conveyer belts are also added which allow the customers to unload their trolleys in a single go (Forbes, 2017). Aldi Testers Club Every firm tries its hands at gaining feedbacks from customers and implementing it. Some do it by the means of mailing feedback forms, some achieve it by keeping a tab on repeat purchases of their products. Aldi testers club came into being as a unique proposition where its own customers are often sent products and are asked for reviews. Since most of what Aldi products are the firms private brands, changes are made to the products upon receiving the review. This is the firms attempt to ramp up its quality and involve customers in their product design. This not only ensures that the goods produced are well appreciated by the consumers but also significantly enhances shoppers loyalty as now they feel more associated with the company. This is evidenced by the fact that when the club was launched, it was swamped with over 10000 applicants across the country (The Australian, 2015). As a part of their annual membership plan, Aldi testers receive 10 grocery products per quarter and it is c ompulsory for them to rate at least 50% of them. Above the line Promotions Above the line promotions done by a brand include those that the brand has paid in order to target a mass audience. They are usually done by firms in situations where there is no specific target market and the brand wishes to achieve awareness at a mass level and leave an impression on the minds of the consumers. Aldi uses 20 second television advertisements that use humor to build trust among its viewers (Aldi YouTube, 2017). They often show a well-known brand placed next to and Aldi product with Like brand, only cheaper written below. The advert went down so well with the consumers that it won several campaign of the week awards (Retail Week, 2013). Creative leaflets are distributed across every store that contain information about upcoming offers and given to all the customers visiting Aldi stores. Newspaper ads with Aldis Swap and Save message are printed and wherein Aldi products are compared to products of other brands and readers are made aware of their savings upon buying the Aldi product. Research conducted also showed that on an average a consumer saves $80 on a shopping basket by replacing with Aldi products (Central Western Daily, 2017). The testing baskets contained 33 items each. Below the line promotions Below the line promotions are customized and targeted to a specific set of consumers Aldi Australias Facebook page has 522007 followers (Facebook, 2017) and twitter page as over 25300 followers (Twitter, 2017). Aldi personnel aim to reply to every tweet and Facebook message that they receive. Direct emails are sent to customers on their birthdays and anniversaries with greetings from Aldi stores and often a gift voucher. Aldi allowed one of its Muslim checkout worker to not sell alcohol as it is against his religious beliefs (The Sun, 2017). These kind of generous acts add to the companys brand image and build trust among people. Strategic Marketing Options for Aldi moving forward Tying up with E-commerce websites At the current rate of digitalization in the economy, it becomes imperative that firms have an online presence. Aldis competition is not limited to offline stores of Woolworths and Coles but has also advanced to 7eleven, Target and groceryrun. Since setting up online stores requires tremendous cost, time and human resource, a recommended strategy for Aldi would be to work on its tie ups with E commerce giants like amazon who will list, market and deliver Aldi products to due consumers. Geo Radius Targeting Geo radius targeting is a way to ensure that people in a specific area are targeted to see a particular advertisement. This is accomplished by Geo fencing wherein advertisers for example will show restaurant ads to people close to a particular restaurant. Marketers can select a 3km radius from every Australian Aldi store and display advertisements in that particular area. This is a strong brand recall strategy and can help drive customers to Aldi stores. Membership cards Every new customer who visits Aldo store can be offered an opportunity to get a membership card, this membership card will collect points as and when the shopper buys products from Aldi store based on the total bills worth. These membership cards often create a shift in customer behavior (Forbes, 2016). Addition of points and added benefits associated with these points on every shopping will encourage shoppers to visit more often. Word of mouth Word of mouth is a strategy that the firm can also encourage among its consumers. Referring customers can be given certain discount coupons every time someone new referred by them shops from the store for the first time. Discounted Liquor Discounted liquor has become a way of life in Australian markets. Aldi has already begun operations in five places and is offering the cheapest liquor in the country (Perth now, 2017). Expanding this liquor sales to the rest of the country is sure to increase its customer base especially given that liquor is purchased throughout the year. Conclusion Aldi supermarkets have conquered a 13.5% share in a $90bn grocery market of Australia. Its major competitors are Woolworths and Coles. Aldi is a leading brand which has positioned itself in the Australian market by selling high quality products at a lower price. Aldi achieves this low price by procuring directly from farmers and eliminating the middle man, selling their own private brands and not selling over two brands in the same product line. Aldi is also well known for its fast checkout process, which the brand claims is 40% faster than its competitors. Aldi testers club was created to involve customers in brand design by reviewing products based on feedbacks directly from consumers. Besides this, marketing strategies recommended to the firm include introduction of membership cards for continued return of customers to Aldi stores. Selling liquor is expected to add to the firms bottom line and tying up with various Ecommerce websites can help the firm gain more customers and increase their delivery efficiency. References: Aldi Facebook, 2017, https://www.facebook.com/ALDI.Australia/, viewed on 12 September, 2017. Aldi Twitter, 2017, https://twitter.com/ALDIAustralia?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor, viewed on 12 September, 2017. Aldi, 2017, Proudly Australian made, https://www.aldi.com.au/en/about-aldi/australian-made/, viewed on 12 September, 2017. Business Insider, 2015, How Aldi sells groceries for cheaper than Wal-Mart or Trader Joe's, https://www.businessinsider.in/How-Aldi-sells-groceries-for-cheaper-than-Wal-Mart-or-Trader-Joes/articleshow/46857585.cms, viewed on 11 September, 2017. Central Western Daily, 2017, Aldi has the cheapest grocery basket in Australia, Choice survey finds, https://www.centralwesterndaily.com.au/story/4712785/how-much-do-you-really-save-by-shopping-at-aldi/?cs=2452, viewed on 12 September, 2017. Forbes, 2016, 9 things you didnt know about retail loyalty programs, https://www.forbes.com/sites/bryanpearson/2016/01/04/9-things-you-dont-know-about-retail-loyalty-programs-in-2016/#7206c60d34df, viewed on 12 September, 2017. Forbes, 2017, Aldi Follows Walmart, https://www.forbes.com/sites/timworstall/2017/03/21/aldi-follows-walmart-barcodes-and-the-productivity-of-shopping/#6c0a701662f5, viewed on 11 September, 2017. NBC News, 2004, Big Stores or small, https://www.nbcnews.com/id/4001039/ns/business-small_business/t/big-store-or-small-why-consumers-care/#.WbaNOMgjHIU, viewed on 11 September, 2017. Perth Now, 2017, Aldi will start selling alcohol in Perth stores, https://www.perthnow.com.au/news/western-australia/aldi-will-start-selling-alcohol-in-perth-stores-from-today/news-story/c59014afc215ba475dd1265a0e89eb4c, viewed on 12 September, 2017. Retail Week, 2013, Campaign of the week: Aldis like brands only cheaper, https://www.retail-week.com/campaign-of-the-week-aldi-like-brands-only-cheaper-nappies/5049661.article, viewed on 12 September, 2017. Roy Morgan Research, 2017, Aldi hits a new high in supermarket wars, https://www.roymorgan.com/findings/7234-woolworths-coles-aldi-iga-supermarket-market-shares-australia-march-2017-201705171406, viewed on 12 September, 2017. The Australian, 2015, Aldi launches testers club, https://www.theaustralian.com.au/business/aldi-launches-testers-club/news-story/4b3bae1bf3813bc46b45aca6a45e1016, viewed on 11 September, 2017. The Australian, 2017, Aldi tells suppliers to meet ethical standards, https://www.theaustralian.com.au/business/companies/aldi-tells-suppliers-to-meet-ethical-standards/news-story/c321c11390d9988a6eb82b1bd6a4d118#gid=nullpid=1, viewed on 11 September, 2017. The Sun, 2017, Aldi praised for allowing Muslim checkout worker not to sell Alcohol, https://www.thesun.co.uk/news/4325558/aldi-praised-for-allowing-muslim-checkout-worker-not-to-sell-alcohol-on-a-till-after-raising-concerns/, viewed on 12 September, 2017. The Sun, 2017, Aldi reveals how its check out staff scans items so fast, https://www.thesun.co.uk/money/3134668/aldi-reveals-why-its-checkout-staff-scan-items-so-fast-and-how-it-saves-shoppers-money/, viewed on 11 September, 2017. YouTube, 2017, Aldi Switch and save TVC Adnews, https://www.youtube.com/watch?v=81Of5x9EZKQ, viewed on 12 September, 2017.

Hello I Must Be Going Why Improve free essay sample

Hello, I Must Be Traveling: Why Improve Communication Technology? Essay, Research Paper The interesting thing about the Internet is how it allows us to pass on. The job with the Internet is how it allows us to pass on. Bear with me. The telephone. Look at a phone, there? ll be a phone rather near to you right now, so merely sit and expression at it. Admire its simpleness of design, and with that think what you can make with it. By merely pressing the right combination of Numberss on this device you can speak to anybody, anyplace. Hell, forget correct, merely sock them and see who you get. Isn? T it unbelievable? When you appreciate it without all you take for granted, for how people might kick and gripe about how they wear? t get adequate MTV channels that show the same picture, if you can merely see the phone for what it truly is? how monumental its ability, how polar it is to the universe today? the blood venas of the altering Earth. We will write a custom essay sample on Hello I Must Be Going Why Improve or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Its pretty God damn impressive. And as for nomadic phones? good. Geting back to the Internet, I? m speaking about pass oning via computing machines. Now the Internet is a all right illustration of how mans efficiency improves a old innovation, like the new Gameboys necessitating merely two AAA batteries to run, while the first 1s needed four AA? s. It? s a geeky analogy, but it decorates the point: utilizing the same engineerings as phones, we can now make a snake pit of a batch more with them. Now we? re good above exceling the Shannon bound ( maximal Kbps through a standard phone line ) and new digital engineerings allow us to direct more, faster. Soon we? ll have optical connexions, and so some. E-mail, now I like that. Instantaneous letters, looking in inboxes faster than it took you to compose them. Again, breaking old engineering, to utilize the horrid yet accurate term snail-mail. Royal Mail have merely been running ads in Britain? ? nil gets through like a missive? . Now there? s a certain truth about that, as the advert provinces: ? After all, you can? t re-read a phone call. ? While that is true, you can re-read an electronic mail. You can besides publish it. However I believe that, although the advert didn? t reference it? at that place? s something much more personal about a missive, it requires a small more attempt to compose and direct. However I besides believe that more people are happening it much harder to cite that attempt, sing how much easier it is to e-mail. What we have now is the via media: mail merge! Ahh, fantastic mail merge, gulling people ( who wear? t understand computing machines ) for every bit long as it takes them to work word. Instant messaging services. The planetary version of chat? MSN, ICQ, and all the other lovely TLA? s. I use them both, but ICQ is the most interesting of all, for one characteristic: history. Unlike the history in Internet Explorer ( deleted most deadening eventides, if you get my significance ) ? I keep the history on ICQ. It? s fascinating, because it? s the most accurately named characteristic I? ve of all time seen. What you have laid out for you is your full history with a peculiar individual, depending on whether you know them in existent life, whatever that means. So you can scroll through it, and unlike existent life? where unimportant inside informations are omitted from your memory, everything is saved: everything you and your friend have of all time said to one another. Arguments become lawyer-clinical statements, as nil said is to be forgotten? errors and accusals wil cubic decimeter base, letter-perfect. You can? t re-read a phone call, but you can with phone engineering. Chat. Oh, beloved, dear chat. I? m a fan of Yahoo chat myself. Now they say reading helps you to go a better speller, and more grammatically right. I think that? s true. By that principle, you? d think that because the cyberspace is largely about showing the written word, and the primary agencies of communicating to one another through the cyberspace is via the keyboard? that people would, like the well read, magnificently express themselves in confab. Not true. Very, really non true. It? s like our directing letters compared to directing emails state of affairs. People Don? t get accurate ; they get lazy. It? s apprehensible why, of class? it being a big attempt to type out what would be simple to state? hence voice confabs. Nope, linguistic communication gets perverted, m8. LOL, wht @ j/k. And the subjects themselves are slender? ? hey any cats wan na chew the fat w/ a 17/F/AL? If so pm me? Or, my personal front-runner: ? hey ladies? And the low colon, now neer used unless to predate a bracket. And I truly liked punctuation. It is really, really difficult to happen a confab room that really observes its supposed subject, for case, the Electronica room is merely full of what every other room is full of, I quote a little subdivision ( excluding coloring material ) : ? spiritual_chic01: so whats everyone up to? / : ? oceanbreaz82: good this is merriment micgamble: I don? T think it was micgamble: nil aphrodite69ca: good? I was one time scalded in the? Movies:1? room for noticing on how perfectly no-one was discoursing the subject? to be told that? room 1 is for general confab? room 2 is where they chat films? . Silly me. It? s non similar authoritative, over-the-fence chitchat, and for a cardinal ground. These chat room conversations, 90 % of the clip, do non really take anyplace. They? rhenium non really conversations, simply an accretion of colorful pointless statements, and I mean? pointless? , frequently merely specious multicolour refuse. The job is that people are excessively different. And a batch of people, excessively bored to organize sentiments of their ain, are now easy able to pass on with those who are? and are making so via a agencies that requires much more attempt than regular address ( Internet Explorer: more ennui ) . It surprises me why more people wear? T usage voice chat? yet so stating, if all the people on confab did hold? mics? , conversations would be impossible: 20 people speaking to each other via low quality mikes and five 2nd holds. This is non even adverting the? DJ? suffixed multitudes that clog voice confabs with tinny enchantment music 24/7. Peoples have brought out the worst in each other. Phone engineering demands to progress, and fast. The job lies in the fact that although new engineerings are available, it takes old ages for phone suppliers to do them accessible plenty and inexpensive plenty for everyone. Until everyone is utilizing faster engineering, the Internet can non be designed with faster engineering in head. Though it? s impressive, adult males ability to break its creative activities, impressive how we? re able to break pass on these yearss, one critical job is going peculiarly clear: Most of the people we are now able to speak with, aren? T really deserving speaking to.

Should Capital Punishment be Aboloshed essays

Should Capital Punishment be Aboloshed essays With the passage of time there has been softening of Penal Cod. Not long ago death penalty was inflicted fron numerous offences. In England death by hanging was a legal punishment for no less than two hundred offences, even for such minor offences as stealing a sheep, poaching or pick-pocketing. With the dawn of modern civilization a realization has dawned upon the people that severity of punishment is a relic of barbarism. It was Sir Robert Peele, the British Home Secretary, who revised the Penal Code in 1923 and slashed the number of capital offences to only two: murder and treason. In countries like Holland and Italy capital punishment has been abolished altogether. In France and Belgium it ha not been enforced over the last so many years. The main argument of those countries which have abolished it or ontend to do so, is that it is irrevocable.No judge, howsoever honest or conscientious he may be, can claim to be infallible. Terrible blunders are likely to be committed by even the most seasoned judges in sensitive cases like murder or treason. The alleged culprits have been condemned to death and executed, whi afterwards, but too late, proved to be innocent. If life-imprisonment had been awarded for murder, the victims of these miscarriages of justice, could, at any rate, have been released and compensated for wrongful conviction. But nothing can be done when the convicted person has been hanged. There are some people who hold that the abolition of capital punishment would encourage the criminals to commit murders with impunity. The softening of the penal code would lead to an increase in the incidence of crime. But the crime situation in Italy and Belgium where death penalty has been done away with is rather on the decline. Indeed over-severity has often increased crime by marking criminals desperate. Those who are in favour of retaining capital punishment say that the death penalty is logical outcome of a henious crime li ...

Feudalism Assignment Example | Topics and Well Written Essays - 750 words

Feudalism - Assignment Example According to Nathan (2001 p. 3), it also had a highly trained military force (warriors) who were very expensive to maintain. On the other hand, the origin of feudalism can be linked with the expansion of the Roman Empire. It is believed that during the expansion, the Empire decentralized its reign and allocated land, power and authority to a group of people in exchange of military and slave services. Economic system According to Karl Marx, agriculture was the main pillar of economic development of feudalism. During the 12th century, most of the land was owned by dioceses, senior people and monasteries making the feudal system to be a way of ruling and communicating to the whole population. The land owners (landlords) gave out land as gifts to the less fortunate class people to cultivate. They peasants were supposed to cultivate it and give a certain amount of their harvest to the landlords in exchange of economic benefits, military services and of course public services. Just like the economic system, the social system of feudalism was hierarchical too. Every person had his or her own allegiance any person who was higher than him or her. The highest man was the King, followed by the lord (owner of the land also known as â€Å"Vassal† and â€Å"Caballero† in Spanish), Barons, knights and lastly the peasants. In order to maintain control, law, order and power, the medieval King was the one ranked highest who was above everything else and a warrior (Burn 1994 p. 234) The king owned a vast land which he gave out to any person who wanted to be part of his army as compensation; and that was the only way he could maintain a retinue of knights. Lands ownership laws were invoked again and again in order to reclaim property for the purpose recruitment of soldiers. Actually, the loyalty was basically a slavery type since the vassals knew they could not free themselves from his lord (Burn 1994 p. 251). The role of women: Feudalism did not consider women

Mrs. Dalloway Essay Example | Topics and Well Written Essays - 1500 words

Mrs. Dalloway - Essay Example Love, literature and life are shown to be inextricably linked together in this novel written by a woman who was born in a literary family, whose house was a haven for the artistically inclined, and who married a man of letters. In Mrs Dalloway, Septimus Warren Smith, Clarissa Dalloway, Peter Walsh and Sally Seton are, despite all their tribulations, amply rewarded by their love of letters. Although Richard Dalloway is no reader, his patent love for his wife and his concern for her onetime suitor, emphasizes his humanity and redeems his soul. Characters like Sir William Bradshaw, Lady Bruton and Hugh Whitbread, for all their material prosperity are seen to lack spiritual grace because they, at best, do no more than try to manipulate language for their own ends. At the opening of the novel, Clarissa Dalloway takes upon herself the task of buying flowers for the party at her house because the servants would have plenty on their hands. It is a beautiful June morning-" fresh as if issued to children on a beach"(5) and Clarissa's thoughts flow back to the time when she was eighteen and perhaps in love with Peter Walsh who was in love with her: "Musing among the vegetables"--was that it--"I prefer... , she forgot which, for his letters were awfully dull; it was his sayings one remembered; his eyes, his pocket-knife, his smile, his grumpiness and, when millions of things had utterly vanished--how strange it was!--a few sayings like this about cabbages. (5-6) It had been assumed at the time that Peter would 'write'-that he would go on to be a writer-but he cheerfully reveals to Sally Seton at the end of the novel that he had written "Not a word!" (207). However, he had always been a good and judicious reader, and a good and judicious critic of life and letters and men and women, as well as an excellent conversationalist. It was his private grief that, because Clarissa had rejected him, he had fallen for all the wrong women and made a mess of his life, but even so, at the end of the novel, the very sight of Clarissa from afar "fills" him "with extraordinary excitement" (215). One character who seems to live more in the rarefied world of letters than in the real world of life is the relatively young Septimus Warren Smith whose noble mind has been broken by the death of a beloved friend at his side in the war. The world fills him with apprehension, and empathetically we feel, rightly so: Septimus Warren Smith, aged about thirty, pale-faced, beak-nosed, wearing brown shoes and a shabby overcoat, with hazel eyes which had that look of apprehension in them which makes complete strangers apprehensive too. The world has raised its whip; where will it descend (17) Septimus lives in a world of his own populated by his own anxieties and fears and by the voices and sounds that speak to him and to him only, and which he feels compelled to record: Men must not cut down trees. There is a God. (He noted such revelations on the backs of envelopes.) Change the world. No one kills

Mockumentaries And Documentaries

Mockumentaries And Documentaries A documentary film is a film that shows true-life histories or current event exposure. A documentary film often records the truth as well as reality. In order to have the audiences attention, a documentary film also contains some entertainment value while educating the audience about the topic. Documentary is a discursive structure, which creates style of immediacy and truth, using photographic technology in order to present first-hand experience and piece of information. In addition, documentaries often take care of particular cultures, nations, ethnic groups, or regions. Documentary needs fictive element to make it appealing. Salaam Cinema and Cannibal Tour were the examples of documentary films. As for mockumentary, it is defined as a type of films that reproduces the stylistic elements of documentaries by using filming techniques. Mockumentary is a television program or movie captured in the way of a documentary film is captured but it contains fictitious and frequently mocking s ubject matter that presents in a non-fiction or documentary format. It mocks the basic characteristic and argues that documentaries try to claim. There are similarities between documentaries and mockumentaries as mockumentaries use all the documentaries codes and conventions, such as that turn a mockumentary into a documentary, be determined to show the film as a documentary even though it is not a documentary. A mockumentary is successful when it is able to combine history and present through a false lens as well as leading the audience to doubt the reality. Mockumentaries have been made to the audience to challenge the audiences beliefs as well as the directors imagination. Forgotten Silver and Quarantine are the examples of mockumentary films. Forgotten Silver (1995), by Costa Botes and Peter Jackson, is a mockumentary which records the process of life of a silent filmmaker from New Zealand, Colin McKenzie as well as his incredible progress that were lost since olden times. The film offers an interesting and entertaining take on the issues of film reality against film fantasy as well as backups eyewitness testimony or interview sessions including films and photographs. Therefore, it seemed real. It claims that this mockumentary was real because it uses all the documentary codes and conventions. Mockumentaries use the aesthetics of documentary in order to undermine any claims to truth. (2001, p.46). It captures and read the complication of real life. Mock-documentaries tend to assume an archetypal generic form rather than recognize the complexities of the genre (Roscoe, Hight, 2001, p.50). Besides, Forgotten Silver reminds us that the event actually happened as it has recorded everything in it. In Forgotten Silver, it uses interview to authenticate views. The interviewees included Jonathon Morris (archiviste), Costa Botes (Realisateur), Harvey Weinstein (Miramax Film), Leonard Maltin (Historian), Sam Neil (Actor/Realisateur), and May Belle (Research Assistant) as his wife. Film reality and film fantasy are supported by the use of real footage. Forgotten Silver uses archive footage as another documentary code to add authenticity, such as landing at Anzac Cove war footage and New Zealand City footage. Camera effect such as slow zooms has been used in Forgotten Silver in order to show the audiences that there are no exaggerate actions. Besides, pictures of Colin McKenzie throughout whole film, his pictures taken throughout his life, pictures with mother, Colin McKenzies recreated city, pictures of documents such as Deputation from the New Zealand Communist Party. Old video clips have been showed in the film such as Richard Pearses flying video, Salome John the Baptist (casting), Gallipoli Footage (Brook e McKenzie 1915), Stan the Man (Stan Wilson) spontaneous shots by Colin McKenzie. In addition, there were newspaper shots such as Richard Pearses flying video and Incredible Taking Picture Sensation. Other than that, current videos such as his journey to discover the recreated city, discovery of Salomes production storeroom, Alexandra Nevsky Attachà © Cultural de Russie prove the signed contract between McKenzie. Mockumentary filmmakers wish to engage the audience in discourses about fact and fiction. As Roscoe and Hight put it Mock documentaries foreground their fictionality, their intention is to play with, undermine or challenge documentary, rather than to seek validity through an association with the genre. (2001, p.46) Another documentary code used in Forgotten Silver is the use of texts or graphics. The names, title, year of each interviewee as well as the name, year of each video have been showed in the film. Realism in any representation, like documentaries, has also to be a construction as it is impossible to achieve a perfect match between events in a historical world and the texts that represents them (Kilborn and Izod, 1997. p40). Effects such as zoom in and highlights the important wordings on pictures, documents and newspapers have been used. Reconstruction, a re-enactment of another time or place for a different audience, a graphing of history in and through the cinematic image and taped sound, onto the present. (Rabinowitz:1994:16). This film has utilised natural sound such as old film rolling sounds and movie original background sound in The Natural Season 1908, Stan the Man and Stable Stumbles. Non-digetic sound, is defined as the background music when narrator narrates a story, such a s a dramatic background music as narrator narrates a sad scene. This has been found in Forgotten Silver as the background music for pictures such as celebration sounds when the war ended. Forgotten Silver has used reconstructions or set-ups to convey realism as another documentary code, such as old films, Made-up of McKenzies Salome production storeroom, old Egyptian statues, hand-made costumes and crafted swords and shields for Salome shooting. Mockumentaries also deconstruct the socio political stance that documentaries tend to adopt in relation to the socio historical world (Roscoe and Hight, 2001).With all the documentaries codes and conventions used in Forgotten Silver, has made the film real to be believed by the audiences. For examples, Richard Pearses flying video, Colin McKenzies first alleged talking movie and color film as well as a discovered city in West Coast. However, it was a hoax, said by the Wellington filmmaker, Costa Botes, which is also the director of Forgott en Silver, established that it was a documentary-style programme that he co-directed with the filmmaker Peter Jackson. In addition, McKenzie was a pure fiction. Even though it was with proves from the interviews by local celebrities and film experts as well as a mockumentary adopts documentarys behaviour and codes. Quarantine (2008), directed by John Erick Dowdle, casted by Angela Vidal as a reporter for the tv show Night Shift, was on duty to spend an evening with the Los Angeles Fire Department. Therefore, she and her cameraman, Scott Percival, join the fire-fighters George and Jake to an apartment building. This film is a remake film of the Spanish Horror film REC. The film was about the owner was accused with investigating and segregating a suspected Armageddon virus for a faction. Unfortunately, the virus lost control and transform into infectious virus, which infects the man. It is the reason why the people in the building were infected. The whole building has been closed for quarantine. This mockumentary was a hoax as there are no bloodthirsty savages in the world. It was just an imagination of the director challenging the beliefs of the audiences. Footage could be seen in Quarantine as there are few scenes have been zoomed in, such as when the bloodthirsty savages are attacking human. L ightweight camera has been used in Quarantine, which has similarity with Forgotten Silver. However, there is one dissimilarity, Quarantine did not use background music, and it uses sound effects. Voice-Over has been used in the film while capturing the subjects in front by Angela. Quarantine seemed to be real as it uses documentary codes. Interviews have been made throughout the whole movie. For example, a quick interview sessions with the fire-fighters George and Jake before heading to the infected apartment. Interviews have made the film more real. The mock documentary form seems to be more typically used by film makers to parody aspects of popular culture, particularly media culture, than to encourage viewers to question their adherence to assumptions and expectations attached to documentaries. (Roscoe and Hight, 2001. p.161). In Forgotten Silver and Quarantine, they both have similarities with the documentary film, Cannibal Tours (1988), filmed by Australian director and cinematographer Dennis ORourke. They have used the skill of archival footages as they captured real images by using lightweight camera. . For that reason, it brings the audience nearer to reality as well as truth. Other than that, interview sessions and images captured with lightweight camera were done. In Cannibal Tours, there are interview sessions with the native and the tourists. It uses real footages to explain the history of how the Germans visited there before. Filmmakers have considered the problem of subjectivity and objectivity to be red herrings where they record about native peoples story. We realized that the most important thing was not the film and the information in it so much as the way this information was debated. One of the aims of such films is to provide the occasion for people to find themselves and speak about thei r own problems. The projection becomes the place where people talk and develop their awareness. (Chanan 1997:373). Documentaries hold a privileged position within society, a position maintained by documentarys claim that it can present the most accurate and truthful portrayal of the socio historical worldà ¢Ã¢â€š ¬Ã‚ ¦. They attempt to create a position for the audience in which we are encouraged to take up unproblematically the truth claims offered to us (R and H:2001, p.6, 23). Even though mockumentaries have documentary codes, it is still a fictional documentary, which is also called as a hoax. A documentarys interviews are based on the interviewees true opinions whereas a mockumentarys interviews are based on ready-made scripts. Mockumentaries cannot be viewed as real as everything is ready-made. It is not real images such as documentaries. In Salaam Cinema (1994), by Mohsen Makhmalbaf, a film about people who would like to become famous. It is real as it captures the crowd by using lightweight camera. The crews were captured in the frame, not behind the camera. A handheld camera work and head shots convey a realistic sense of an historical truth. For example, the scene where people were trampled in a way it was real because people will do that but in salaam cinema, it was provoked. The usage of handheld camera could be seen in Quarantine to convey realism as it captures live images. Mockumentaries manipulates the truth in a documentary manner. It is used to convey a constructed or ones imagined view. In spite of the similarities in terms of its documentary codes, a mockumentary can never equal to a documentary. It is still, a fictional documentary. The whole agenda and practice of a mockumentary is to edit certain parts of a footage or image to present the constructed message and omit the parts where they are not coherent with the constructed message, re-make artifacts and a set of actors to be interviewed based on ready-made scripts. Hence, a documentary is to tell its audiences of the truth and findings while a mockumentary tries to manipulate a belief and convey an imagined view. The emerging of mockumentaries in our recent days of film industry has raped the pride of a documentary. Documentaries now are less promising compared to the olden days where there are no mockumentaries. It ripped off the value in researching and producing of a documentary as it leav es documentary in shades of doubts by the viewers. It is now hard to authenticate a documentary and disproof a mockumentary. Some critics claim that mockumentaries are a waste of time and resources as in the end of a day, the viewers gain nothing but a bad joke. However, the decision lies in the viewers ability to ensure clear validity of what they watch and what they believe. After all; a mockumentary is only an illusion where it manipulates within the premise of a viewers belief.